Soul of the Desert

The campaign consisted of 5 hero films and 25 short-form pieces capturing a couple’s journey through the urban oasis of Four Seasons Santa Fe. The films highlighted intimate moments, serene spa experiences, vibrant local art, and the romance of the high desert landscape. Together, the pieces showcased Santa Fe as both a cultural destination and a sanctuary for relaxation. Content was shared across YouTube, Facebook, Instagram, and the brand’s website through both organic posts and paid media.